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Influencer marketing is focused on specific key individuals or types of individual rather than a target market as a whole. We identify the individuals that influence potential buyers, and we build marketing activities around these influencers. Sometimes influencers are potential buyers themselves, or they may be third parties as in the case of business-to-business transactions.
Various market research techniques can be used to identify influencers, and then the focus is placed on how best to appeal to them, in such a way that they will then influence the consumer market. Starmedia has the know-how to implement such an approach, and we often encourage this as a unique way to hit a large audience, by hitting a small audience, and to build esteem towards your company's or product's image.
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